Our Privacy Policy
This Privacy Policy provides the mandatory information on the processing of personal data performed when you use our website, in accordance with the General Data Protection Regulation of the European Union No. 2016/679 (EU) (hereinafter referred to as the Regulation). The data manager who sets the objectives and means of your personal data processing is (305588044, Vytauto Žalakevičiaus g. 12-17, LT-10111 Vilnius, telephone +370 652 84040, hello@merchupon.com).
It is important to carefully read our Privacy Policy as the terms and conditions thereof are applied whenever you purchase goods on our e-shop, visit our website and otherwise use it. Please read the current version of this document on a regular basis since its content may change in the future. Persons under the age of 14 cannot provide any personal data on our website. If you are a person under the age of 14, you must obtain the consent of your parent or other legal guardian before submitting your personal data on our website. The terms used in the Privacy Policy are construed in the way they are defined in the Regulation. The information below includes the following data processing purposes: (i) e-commerce; (ii) sending newsletters and other direct marketing activities; (iii) administration of complaints, inquiries or orders; (iv) email communication; (v) the use of cookies; (vi) the use of social networks;. This Privacy Policy also describes your rights as a data subject, the provision of data to their recipients, and other terms and conditions for the processing of personal data that apply to all personal data processed by the company for the purposes above.
E-commerce
For the purpose of e-commerce, we shall process the data that you submit at the time of registration, as well as the data that we shall receive from you in the course of the purchase of the goods, including information on the goods you have purchased and the payment details. If you do not provide your personal data at the time of registration, we will not be able to identify you and sell goods to you.
After creating your account on our website, please provide the following personal data: full name, email, password, and telephone number. If you create an account on our website and purchase goods, please provide us with the delivery address for your invoice and goods or indicate the place of collecting the goods.
In addition to the information you provide, we process information on the products you purchased on our website. Information on using our website is collected by using cookies and it is further described in this policy. After making a payment for the goods being purchased on our website, we also receive personal payment details, including the account number and payment amount.
For this purpose, we shall store your personal data for not more than 10 years from the date of your purchase, except for the cases where, in accordance with legal obligations, e.g. you will need to process your personal data for longer than the specified time period, following the instructions of state institutions or participating in legal disputes. The basis for processing your personal data for this purpose is the performance of the contract or, at your request, the actions taken prior to the conclusion of the contract. The basis for the actions for the processing of certain personal data may also be based on the fulfilment of statutory obligations, e.g. in order to comply with the obligations laid down in the legislation on tax payments.
Sending Newsletters and Other Direct Marketing Activities
If you are our client, you have subscribed to a newsletter on our website or otherwise expressed your will to receive direct marketing materials, personal data voluntarily submitted by you, including your email address and telephone, shall be used to provide you with the information on the products and services, news, promotions, events or other direct marketing by the contact details above, as well as social networks, media channels, and other similar e-communication channels. Direct marketing without your consent shall be sent to your email only if you are our customer. Such marketing shall be carried out on the basis of the right granted by law. Your personal data shall be processed for the purpose of direct marketing for 5 years from the date of the consent or termination of the relationship with you. Any email sent to you will allow you to opt-out direct marketing communications. You can also unsubscribe or withdraw your consent by contacting to the contact details of the company.
Administration of Complaints, Inquiries or Orders
If you filed a complaint, claim, request or order by email, in writing or otherwise, your voluntarily submitted personal data shall be processed for the purpose of administering this complaint, claim, request or order. If a complaint or a claim submitted by you is related to a potential dispute, possible damage, etc., as well as if contractual relations arise during the execution of the order, your personal data may be stored for a maximum period of 10 years. If personal data relating to a complaint or a claim does not relate to a potential dispute, they shall be destroyed in a shorter period when this data is no longer necessary to achieve the purpose. The processing of your personal data shall be based on the expression of your free shall, i.e. consent. However, in some cases the basis for further storage of a complaint may be a legal act.
Communication by Email
According to the Regulation, personal data is considered to be the content of correspondence by email, even if the correspondents are the employees of legal entities. In view of this, the content of e-communication and email addresses are subject to the mandatory rules for the processing of personal data in accordance with the Regulation. The basis for the processing of your personal data is the expression of your free will to perform the communication by email and provide certain data therein, i.e. consent. In addition, the basis for data processing may also be based on the performance of a contract and statutory obligations. Your email address, correspondence content and related data shall be processed in accordance with the principle of proportionality. This data shall primarily be visible to the person with whom you shall directly communicate by email. However, in certain cases, your communication may also be read by other employees, e.g. in the cases of internal administration, investigations of violation of possible legal acts or internal rules, substitutions and related purposes, as well as similar situations.
